Step #3 – Retention. Keeping students around for the long haul. This basically amounts to two things – promise fulfillment, and customer service. This is another step many school owners skip, which leads to stalled growth and a poor community reputation.
Last time we talked about measuring your Retention (or your Attrition rate, they’re the same idea). But what do you do if your retention rate isn’t so good? How can you find and fix the problem? MasterVision will help with that as well.
Go into Reports (the printer button on the toolbar), the Retention section, and you’ll find a variety of “Retention By” reports (by Age, by Months, by Rank), etc. Each of these reports will show you exactly where you are losing students.
For example, the retention by rank shows you the percent of all the starting students that drop out at each rank. You might find that there are certain ranks where you retain students and they keep going, but that there are other ranks where a larger than normal group of students is quitting. You’ll want to look at those ranks and figuring out why you’re losing students at that point.
Or maybe it’s age that is a problem – you do great with young kids, but are losing teenagers? Or maybe it’s time that is a problem – students are happy for about 9 months, but then start dropping out?
Whatever it is, MasterVision will help you identify the problem spot. It’ll be up to you to then fix it.