Growing Your Dojo – #3 Retention, Grab Bag

(This is a series of blog posts following along with Michael Massie’s Growing Your Dojo series of emails and how MasterVision can help with each of the steps. You can sign-up for Mike’s daily email list here.) Let’s talk about Step #3:

Step #3 – Retention. Keeping students around for the long haul. This basically amounts to two things – promise fulfillment, and customer service. This is another step many school owners skip, which leads to stalled growth and a poor community reputation.

We’ve looked at Measuring Your Retention and how to Spot Problems with Retention. Here are other ways you can use MasterVision to help with your retention:

  • Take attendance and use the automatic messages that go to the appointment book so that you know who is missing class.
  • For the students that are simply missing an occasional class (“Missed Class” in the appointment book), use the email and texting abilities to drop them a quick note to let them know you care and that you want them to stay on track.
  • Use the Message ability in MasterVision to create these repeating messages so you can send them quickly without typing them up every time.
  • For the students who haven’t shown up for class in two weeks (“Retention” entry in the appointment book), send them a different, more urgent message. Encourage them to come in and talk with you. Maybe have postcards you mail these students and use MasterVision to quickly create a mailing label.
  • Use the email ability in the Selector to stay in communication with your students. Things you can email the students: Exam reminders, special summer classes, holiday sales, special training opportunities.
  • Use the anniversary feature when taking attendance to know when a student’s yearly anniversary with your school comes up. Be sure to point this out in class.
  • Use the Mail Merge features with Microsoft Word to create quality exam certificates.

In short, use MasterVision to stay in communication with your students so that they know you care, use MasterVision to alert you to any problems so you can head them off before it becomes a lost student, and use MasterVision to provide value to your students.


Next: Leadership Training

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