(This is a series of blog posts following along with Mike Massie’s Growing Your Dojo series of emails and how MasterVision can help with each of the steps. You can sign-up for Mike’s daily email list here.)
Last time we looked at #0 – Low Overhead and how MasterVision can help with that. Today let’s start on #1 – Lead Generation:
Step #1 – Lead generation. Minimum 30 leads a month, generated from multiple sources, so if one source dries up (think “internet marketing changes every five minutes” here) you still have a dozen other lead sources bringing you new prospective students.
First the bad news – MasterVision isn’t going to generate any leads for you. It’s not a marketing tool, so we wouldn’t expect that, but let’s get that out of the way.
What MasterVision will do is keep track of all those leads, help your turn them into students, and let you know how your marketing sources are performing.
Let’s start with tracking the leads. Every lead you get you’re going to enter into MasterVision as a prospect. You do this on the Student form and there’s a couple important things for you to set:
- On the first tab, be sure to set the Status to “P” for Prospect.
- On the Student tab, be sure to set your Inquiry Date and Inquiry Type.
- Lastly, still on the Student tab, set your Source.
Let’s talk about Source for a second. It’s slightly confusing and takes a little though to set up, but if you do this you’ll know how each of your marketing sources is performing. That’s important, powerful information well worth the time and effort.