Month: April 2016

Growing Your Dojo – #1, Intro Lessons

(This is a series of blog posts following along with Mike Massie’s Growing Your Dojo series of emails and how MasterVision can help with each of the steps. You can sign-up for Mike’s daily email list here.)

Last time we looked at #1 – Sources and how MasterVision can track the performance of your various marketing. Today let’s talk about intro lessons (or maybe you call them intro appointments) and how it applies to Michael’s #1 – Lead Generation:

Step #1 – Lead generation. Minimum 30 leads a month, generated from multiple sources, so if one source dries up (think “internet marketing changes every five minutes” here) you still have a dozen other lead sources bringing you new prospective students.

Now that you have those leads, you want to turn them into students. You’ll probably do that with an intro lesson and MasterVision is going to help you schedule those, follow-up with them, and alert you to missed intros.

First off, you schedule an intro lesson on the Student screen in MasterVision on the Classes tab. It looks like this:

StudentIntros

You click the “I” button to create a new intro appointment for this student. This gives you the intro screen:

IntroSchedule

You schedule the appointment on the left-side: The person this going to teach the intro, the person that scheduled the appointment, the time&date of the lesson, and then any notes with the intro (that’s darn handy, huh?). On the right-side, it shows you any other intro appointments you have scheduled, the age of the person coming in, and the time they are coming in. You can use that to group your intros together.

After the intro is done, you’ll want to record the result of the intro. You can go back to the prospect screen, click on the intro appointment, and see that same intro screen above. You go to the Result tab and record whether or not the intro showed up and the employee who taught it. If the lead was a no show, you can also schedule a phone call to try to get them in a second time.

All of this information ties together with the appointment book. The appointment book shows you all of the intros you have scheduled for a day as well as showing you any missed intro leads that you need to call back.

AppointmentBookIntro

So there you have it. MasterVision helps you schedule your intro appointments, keeps track of those appointments, and helps you schedule follow-up for leads that attended or didn’t attend. Easy & straight forward.

If your school is going to be successful, you’ll need to be generating leads. Don’t let the leads fall through the cracks.

Next: Other Ways MasterVision Helps with Leads

Growing Your Dojo – #1 Lead Generation

(This is a series of blog posts following along with Mike Massie’s Growing Your Dojo series of emails and how MasterVision can help with each of the steps. You can sign-up for Mike’s daily email list here.)

Last time we looked at #0 – Low Overhead and how MasterVision can help with that. Today let’s start on #1 – Lead Generation:

Step #1 – Lead generation. Minimum 30 leads a month, generated from multiple sources, so if one source dries up (think “internet marketing changes every five minutes” here) you still have a dozen other lead sources bringing you new prospective students.

First the bad news – MasterVision isn’t going to generate any leads for you. It’s not a marketing tool, so we wouldn’t expect that, but let’s get that out of the way.

What MasterVision will do is keep track of all those leads, help your turn them into students, and let you know how your marketing sources are performing.

Let’s start with tracking the leads. Every lead you get you’re going to enter into MasterVision as a prospect. You do this on the Student form and there’s a couple important things for you to set:

  • On the first tab, be sure to set the Status to “P” for Prospect.
  • On the Student tab, be sure to set your Inquiry Date and Inquiry Type.
  • Lastly, still on the Student tab, set your Source.

Let’s talk about Source for a  second. It’s slightly confusing and takes a little though to set up, but if you do this you’ll know how each of your marketing sources is performing. That’s important, powerful information well worth the time and effort.

You can learn more about setting up Source at this blog post. Next time we’ll look at how MasterVision helps with Intro Appointments.

 

 

Growing Your Dojo – Step #0, Low Overhead

So let’s start looking at Mike Massie’s Growing Your Dojo and how MasterVision can help you with all these steps. Mike starts with step #0:

Step #0 – Setting your school up to be profitable from day one. This means low overhead, period. Probably the one thing that most often tanks small businesses before they get off the ground is starting with a lot of debt and overhead. Avoid both like the plague.

MasterVision can’t help you with your rent, but I can help you with the cost of software to run your school:

  • MasterVision $50/month x 12 months = $600
  • The other guys $177.25/month x 12 months = $2127

So MasterVision saves you $1,527 per year that you can put back in your business or into your pocket. If you are paying yourself $50,000 a year, you just got a 3% raise. After 5 years, you’ve saved $7,635. That’s the easiest $7,000 dollars you’ll ever make.

Next: How MasterVision helps track your prospects

 

Growing Your Dojo

Mike Massie’s latest topic for his daily email list is on Growing Your Dojo. He had a solid 5 step plan:

Step #0 – Setting your school up to be profitable from day one. This means low overhead, period.
Step #1 – Lead generation. Minimum 30 leads a month, generated from multiple sources
Step #2 – Sales. Learning how to turn those leads into students, consistently.
Step #3 – Retention. Keeping students around for the long haul.
Step #4 – Staff and Leadership Training – To grow your school, grow your staff
Step #5 – Profit Maximization – This consists of financial efficiency + added profit centers.
In the coming days, I’ll show you how MasterVision can help you with all those steps. In the meantime, I’d recommend you follow along with Mike’s daily email. You can subscribe to that here (the yellow ‘Click here for free MA Biz Tips!).